I am Detrina Kofroth, a jewelry designer, teacher and small business owner. 

I live in the beautiful Foothills of North Carolina and I come from a long line of craftsmen on both sides of my family. I have been professionally making crafts, for most of my life.

I have three wonderful children and four precious grandchildren. 

As my three children began to fly from the nest, I began to think about turning my part time craft experience into a full-time career. I realized after a lot of soul searching, that Jewelry design is my one true passion.

This Blog, A Jeweler’s Life, is dedicated to teaching jewelry techniques and design.

Through Alluring Brands, I help other craftsmen build their own business and brand. 

Alluring Jewelry specializes in artistic jewelry techniques and designs.

Find my tutorials here and on my Skillshare and YouTube Channels.


My business has grown and evolved over the last few years, but my Core Value remains the same.

My Core Values


To educate the world about the wonderful variety of techniques used in making handmade jewelry and accessories.


To add value to my brand by providing excellent customer service and individualized attention to every client and student.


To build and maintain longstanding and trustworthy relationships with our customers and clients for years to come.


To expand my knowledge and develop new and creative techniques and share with my online community as freely as possible.

What I Believe

My business philosophy is simple, People First!

  • I believe that everyone should be treated with respect and honesty in all my personal and professional relationships.
  • I strive to provide the best quality possible and to always do the right thing for my customers, students, and followers.
  • I will always be personally responsible for my actions and impact on my communities.
  • I will give back in as many ways possible to my community.

When you’re running a business and balancing a family, time is always tight. Ready to grow your business with less time?

How Can I help you?

Stunning Jewelry

Original OOAK designs and custom designs available. 

Shop Now

Brand Building

Develop your own Business Brand and Website for Jewelry Designers & Crafters.

Learn More

Jewelry Design

Develop your skills as a jewelry artist using a variety of techniques and projects.

Explore Now